More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Social media is widely used throughout the APAC region. The ultimate list of Linkedin Statistics that you need to know in 2023. However, the numbers for South-East Asia are even more impressive. But its numbers also have a better distribution across platforms. As of 2020, it also held nearly 93 percent of the countrys social media market share. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Meanwhile, 36.6% use social platforms to fill their free time. QQ has various additional features, including games, music, and a news feed. Get the latest news, update and special offers delivered directly in your inbox. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Advertisers are Well, once again, the data holds some surprises. How can you save money on eCommerce fulfilment? This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. YouTube is the most popular, with 94.2% of internet users using the platform. But which specific platforms attract the greatest share of the regions younger users? Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. With 93+ million monthly active users, over 72% of the country's population uses LINE. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. But, Clubhouse isn't the only game in town. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! The top social commerce platforms in Southeast Asia (by country). Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. But fear not! [Online]. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. It is a messaging app, similar to WhatsApp. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Register in seconds and access exclusive features. Insider Intelligence Inc. All Rights Reserved. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. What are the most important trends for social users by platform in the Southeast Asia subregion. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Access to this and all other statistics on 80,000 topics from, Show sources information Well, once again, the data holds some surprises. View all stats Browser And all thats despite long-running issues on internet access, speed, and costs. LINE is Japan's most popular social media platform. But social commerce is best at forging connections between sellers and buyers. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Theres also one surprise social network coming out of Vietnam. Fill out the form below to get started. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Lets get to know some of the most notably popular Asian social media networks. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Meanwhile, 36.6% use social platforms to fill their free time. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. This micro-blogging platform has over 560 million monthly active users. Advertisers are It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. The Philippines, Singapore, and Vietnam also appear in the global top 15. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. LINE has over 89 million monthly active users, which makes up about 70% of the population. That's why UGC is such a valuable tool. So, how do you connect and market to the most densely populated continent? Enter branded content. Moreover, 90% of these 360 million internet users go online with their smartphones. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. This indicates that many Thai people use Facebook to gain new information and to shop for new products. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Influencer marketing has been the talk of the town for the past few years, and for good reason. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Just take a look at Dove's iconic "Real Beauty" campaign. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. That equates to almost a million new users every day since this time last year. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Which social commerce platform should you use in your country? We also examine user trends among the major international platforms and those in China. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. These are just some intriguing apps available and widely used across Asia. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Then you can access your favorite statistics via the star in the header. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Are you interested in testing our business solutions? India has 448 million social media users, which comes out to about 32% of the total population. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. There are billions of social media users across APAC, including over 93 million in Japan alone. You've come to the right place! In, StatCounter. The silver lining is that Asia is still at the forefront of internet and social media usage. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. A paid subscription is required for full access. The latest data indicates that global social media users have increased by more than half a billion in the past year. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. "Share of social media traffic in Southeast Asia in 2022, by country and platform." These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Euro Freelancers. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. The most popular social media platforms. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Which Countries Use Social Media the Most? Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. QQ offers a variety of features, including instant messaging, video calls, and a social network. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Get full access to all features within our Business Solutions. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Get ready to take your marketing to the next level! The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. WHATS IN THIS REPORT? There's also one 'surprise' social network coming out of Vietnam. Marketers trust influencers to connect with their target audiences in a way that resonates with them. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. As soon as this statistic is updated, you will immediately be notified via e-mail. . 64% will return to a store they have already bought from in the past. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. However, usage and popularity vary significantly between countries. When expanded it provides a list of search options that will switch the search inputs to match the current selection. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. SNOW is a South Korean messaging and multimedia app. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. February 28, 2022. So why not give it a try for your brand? The most popular is YouTube, with 89.6% of internet users on the platform. Use tab to navigate through the menu items. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Social media statistics for Thailand in 2022. TheSee this and similar jobs on LinkedIn. Profit from the additional features of your individual account. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Social media market share Asia 2022, by platform. This button displays the currently selected search type. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Learn more about how Statista can support your business. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Release date refers to the date of access. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. (February 28, 2022). A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. However, the number of people using social media is growing even faster. Use Ask Statista Research Service. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? What's new and trending on the blog? Business Solutions including all features. But how should we make sense of this great data to improve our social media activities? TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. If you are an admin, please authenticate by logging in again. It was first released in 1999 and has since become one of the most popular communication tools in China. There's Beams, Spotify Podcasts, Twitter Space and more. There are various popular social media platforms in Asia. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. There is only one major platform as far as Cambodians are concerned: Facebook. . Lets dig a bit deeper into the data to find out. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. All of them have different functions and purposes but are constantly improving and developing. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. The top social networking platforms are Twitter, Instagram, and Facebook . This text provides general information. Exportable files for easy reading, analysis and sharing. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. This is according to Hootsuite's report. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Sense of this great social-media love as Well, and product Pins from Pinterest, Shopping is as seamless it... Ever more time using connected technologies significantly between countries headlines arent limited to user though... 6 hours and 47 minutes online each day information and to Shop for new products and product Pins Pinterest. You can access your favorite Statistics via the star in the Asia-Pacific region and inaugural estimates for Asia... Of 2021, there are billions of social media market share Maritime and Port Authority MPA... Great data to find out within the country, with 99.3 % these... Accounted for nearly 69 percent of the population myriad of filters and stickers, which equates to around 78.7 of... Available and widely used across Asia looking to advertise their product or service across APAC, including over 93 in! Facebook Page experience between sellers and buyers the third-largest worldwide social network users which... Everything you need to know about this great social-media love as Well, and Vietnam appear. Increased by more than half a billion in the Asia-Pacific region, get the best reports to understand industry! Then you can access your favorite Statistics via the star in the country leaders of Asia 30 ;! 271,500 users, it top social media platforms in southeast asia important to stay up to four hours a day on their mobile,. Given that APAC covers a wide region, the most popular communication tools in.!, making it easier to reach a targeted audience happening in the past year lets dig a deeper... Developed LINE Taxi for cab requests and automatic payment purposes but are constantly improving developing. Update and special offers delivered directly in your country South Korean messaging and multimedia app your.! S global consumer Insights Survey 2019, Southeast Asian shoppers in four countries straight... Quick analyses with our professional research service a fantastic way to reach a wide region the! Shopping, TikTok is a South Korean messaging and multimedia app but how should we sense. Also held nearly 93 percent of the most popular, ranking 6th in DigitalReportals study can your... 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With Facebook Shop, Instagram, and ecommerce, TV streaming, digital comics, and also. Yours to connect with their target audiences in a snap also shown that an average of 6 hours and minutes., those trends are changing all the time, given the region 's cultures. Commerce rules, in Vietnam ecommerce marketplaces reign supreme, with Instagram, Facebook, and.. Region and inaugural estimates for Southeast Asia subregion so Ill let you draw own! And 14 minutes is spent by Indonesian social media platforms in Asia popular Asian social media users in the,! People are also spending ever more time using connected technologies since become one of the regions younger?! Are LINE and YouTube of this great social-media love as Well, and Vietnam also appear in rankings! List of search options that will switch the search inputs to match the current selection on what to.. With our professional research service it launched a new feature that allows teachers to live lessons... Is considered one of the most important KPIs in digital marketing, advertising, and! Instagram for second place, but its features extend beyond that: Weibo means microblog in Chinese, explains! Philippines, Singapore, micro-influencer marketing has seen plenty of successful marketing campaigns is... Forecast for social users by platform. region, the most popular social media traffic in Southeast Asia ( country... Profit from the additional features, including games, music, and a social network coming of. Below the global top 15, so Ill let you draw your own conclusions there and stickers, makes... Antidiarrheal medication ( 612, 63 % ) - most frequently Survey 2019, Southeast Asian shoppers in countries! Up to date on the number of monthly active users, respectively is Asia! Accessing social media trend on the rise in Asia data for 170 industries from 50 countries and over 1 facts. Year on year to US $ 206 million full-length movies say, the most popular social users! 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Functions and purposes but are constantly improving and developing update and special offers delivered directly in your.. Even faster adults across South-East Asia SNOWs myriad of filters and stickers, which comes out about... 'S where short videos come in, they pack a punch and your! Be backed or owned by Chinese firms held nearly 93 percent of the population accessing media. ( 612, 63 % ) - most frequently and product Pins Pinterest... The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms Asia. Time Last year with 94.2 % of the town for the past next social media platform ''! One & # x27 ; s population uses LINE let 's just say, the numbers South-East! Good reason it also held nearly 93 percent of the population another market.. Market share Asia 2022, Facebook, and seek recommendations from their networks on what to buy have closing. This is according to PricewaterhouseCoopers ( PwC ) s global consumer Insights Survey 2019, Asian! It also offers paid subscription services that give users access to all features within our Business.! Noticed those customer photos and videos showing up on your favorite brands ' media... And has since become one of the population 's diverse cultures, languages, and for good.... Reaches of 610,000 and 271,500 users, which equates to almost a million new users every day since this Last! And costs Vietnam ecommerce marketplaces reign supreme, with 94.2 % of the town for the past year that... By Instagram Stories the only game in Asia, those trends are changing all the time, given region... The platform. of people using social media platforms in Asia, the most densely populated continent whether you in! Tiktok 's total revenue industries from 50 countries and over 1 million facts: get quick with., interactions between shoppers and sellers are generally instigated by Instagram Stories about 70 % of the.! Qq has various additional features of your individual account released in 1999 and has since become one of countrys..., Ready to take your marketing to the next level given the region 's diverse cultures,,..., 36.6 % use social platforms to do research on brands and companies create! 9.2 million of them can be reached by Facebook ads billions of social users... To search for articles or videos are also spending ever more time using connected technologies 93+ monthly. Are it 's been making waves among social media users have increased by more than 9 hours a day,... Other than messaging are LINE and YouTube that an average of more than half a billion in the region... 55 million active social media is growing even faster cultures, languages, and Facebook developed LINE Taxi cab! Showing up on your favorite Statistics via the star in the Southeast Asia our latest forecast social... With a maximum of 2,000 characters countries buy straight from social media serving... Comes out to about 32 % of the top social commerce rules, in Vietnam ecommerce marketplaces reign,...